AI in Recruitment: How to Optimize Your CV for 2025

In 2025, the hiring process increasingly involves artificial intelligence (AI), which plays a key role in candidate selection. If you've ever sent your CV and waited days for a response, you know how stressful and unpredictable the process can be. But as AI takes over part of that process, it's important to understand how to optimize your CV to make it more visible in digital screening. How does AI use specific algorithms to analyze and evaluate a CV, and how can you tailor your resume to increase your chances of getting a job?

How does AI analyze CVs?

AI systems used in recruitment are based on technologies such as machine learning, natural language processing, and data analysis. These systems can analyze thousands of applications in a very short time, recognizing keywords, qualifications, and experiences relevant to the position and comparing them with profiles of successful candidates.

Here are some key things AI looks for in CVs:

1. Keywords and phrases: AI recognizes specific words and phrases related to the industry, skills, and experience required for a particular position. If your resume includes these keywords, you increase the chances that AI will identify your application as relevant.
2. Structure and format: AI favors neat and structured documents. It is recommended to use a simple format with clear headings such as "Experience", "Education", and "Skills". Avoid overly decorative CVs or using complex graphics as this may confuse the AI.
3. Relevance: AI systems want your resume to match the job description. If your experience and skills align with the job requirements, AI is more likely to move you forward in the selection process.
4. Achievement data: Instead of just listing responsibilities from previous jobs, highlight specific achievements and results. AI prefers concrete numerical data and outcomes because they are easier to process.

How to tailor your CV for AI screening?

1. Use specific keywords: Carefully read the job advertisement and include specific words and phrases mentioned in the ad, as well as terminology specific to the industry. For example, if applying for a marketing job, use terms like "SEO", "content marketing", "PPC", or "Google Analytics", depending on the job specifics.
2. Keep the CV formatting simple: Use standard fonts (such as Arial, Times New Roman, or Calibri) and format the text so that it is clearly divided into sections with simple and easy-to-read styles. Avoid too many graphics, tables, or images as they can interfere with how the AI reads your resume.
3. Add concrete results: If you've achieved significant results in previous jobs, make sure to include them. For example, instead of writing "Managed marketing campaigns", write "Managed marketing campaigns that increased sales by 25% in the first six months".
4. Tailor your CV for each position: AI analyzes each CV individually, so it’s recommended to customize your CV for each job application. Try to place the most relevant information at the beginning of the resume so that the AI can immediately recognize that you have the required skills.
5. Use action verbs: AI favors action verbs like "led", "developed", "implemented", "increased" because they clearly indicate your role and contribution.

How can AI help in the hiring process?

While AI can assist in making the hiring process faster and more efficient, it’s important to emphasize that artificial intelligence only facilitates the selection process and cannot fully replace human judgment. Some employers use AI to filter out unsuitable applications before they are manually reviewed, saving time and resources. However, once the AI completes its analysis, the final decision about the candidate is made by a human manager or HR professional, who will consider personal qualities, communication skills, and cultural fit.